SEPHORA – SANREMO 2024

We produced the digital and editorial content for Sephora who returns to Sanremo as the official make-up partner of the 74th edition of the Italian Song Festival.
Sephora is bringing its signature style backstage at the Teatro Ariston, helping to create extraordinary looks that will accompany artists and guests on Italy’s most important stage.With its exclusive brand partners, including Sephora Collection, Fenty Beauty by Rihanna, Rabanne and Rare Beauty by Selena Gomez, Sephora is preparing to plough the creative terrain of the Festival. Behind the scenes, in the corridors of the Ariston Theatre, Sephora make-up artists will create unique and unforgettable looks, marrying the creativity of the brands with the elegance of the artists.